Menabung Air

Maesa Group proudly introduces the “Menabung Air” (Saving Water) initiative, a Corporate Social Responsibility (CSR) program established with the vision of “Moving together to ensure water availability from generation to generation.” This initiative reflects the commitment of all companies within the Maesa Group to contribute positively to the nation by safeguarding one of our most precious resources—water.

Recognizing the critical importance of water for sustainable development and the well-being of communities, the Menabung Air Initiative focuses on implementing sustainable water conservation practices and raising public awareness about the significance of preserving water resources. Through this program, Maesa Group aims to foster a culture of responsible water management and environmental stewardship across Indonesia.

Tangible Manifestations of Our Commitment:

• A. Community Education Programs:
• 1. Conducting workshops and seminars to educate communities about effective water conservation techniques.
• 2. Partnering with local organizations to disseminate information on sustainable water usage.
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• B. Infrastructure Development:
• 1. Building and supporting the installation of rainwater harvesting systems and water reservoirs in areas prone to water scarcity.
• 2. Collaborating with local governments to improve irrigation systems for agriculture.
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• C. Reforestation and Watershed Management:
• 1. Organizing tree-planting activities to replenish forests and enhance natural water retention.
• 2. Engaging in watershed rehabilitation projects to improve water quality and availability.
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• D. Youth Engagement and Education:
• 1. Providing educational materials and integrating water conservation topics into school curricula.
• 2. Offering scholarships and opportunities for the brightest local youths to study environmental sciences and water management abroad.
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• E. Public Awareness Campaigns:
• 1. Launching multimedia campaigns to promote water-saving habits and encourage collective action.
• 2. Utilizing social media and other platforms to reach a wider audience and inspire change.

Through the Menabung Air Initiative, Maesa Group continues its unwavering commitment to increasing positive impact and delivering substantial benefits to Indonesian society. By working collaboratively with communities, government agencies, non-governmental organizations, and other stakeholders, we strive to ensure that the availability of clean and safe water is secured for future generations.

Maesa Group remains steadfast in its dedication to environmental sustainability and social responsibility. Leveraging our resources and expertise, we aim to drive meaningful change, contribute to the nation’s progress, and uphold our vision of “Moving together to ensure water availability from generation to generation.”